Ambrane India, one of India’s fastest-growing mobile accessories brands, has unveiled its vibrant new logo and it looks to highlight the brand’s positioning statement and summarises the company’s commitment to endeavour to produce reliable tech savvy products. Ambrane’s products have impacted the lives of over 20 million customers in India since its inception in 2012.
The new company logo uses a vibrant orange primary colour palette that “depicts the brand’s zest and enthusiasm”, while the calm blue displays “trust and expertise”. These vibrant new colours adds soul with a splash of modernity to the company’s logo which reflects the brand’s thinking as well.
The new identity with the icon ∴ i.e. therefore, — which is understood through the company’s new tagline: #ThereforeAmbrane — symbolises the brand as the logical choice for consumers looking for tech products that are ‘Made in India’.
Ambrane’s ambitions to establish a leadership position in the mobile accessories market is looked to be achieved by revamping nearly all facets of its business; across packaging, branding, and all kinds of marketing communication. Ambrane also recently announced the famous cricketer, Ravindra Jadeja, as its brand endorser. Along with the new logo, the brand has also unveiled its new DVC with the cricketer which can be watched below.
“When we started this exercise of the new logo, we wanted something that seals the brand promise yet showcases the company’s commitment in the fast-changing industry. We never had an icon to our earlier Logo and hence it was critical to capture an icon that could resonate with the future audience and the vision of the brand. The symbol ‘therefore’ did encapsulate the communication. The message behind the logo: we are Indian, we are reliable, and we are modern. #ThereforeAmbrane, represents the many reasons why Ambrane is the preferred brand of India”, said Mr. Ashok Rajpal, Director of Ambrane India, at the announcement of the new logo.
For more information, please visit Ambrane India’s website.
Leave a Reply