You can say goodbye to the signature BlackBerry keyboard now. The Canadian company confirmed that they’ll stop all hardware development and focus on the software. But that does not mean we won’t see BlackBerry branded smartphones in the future. You’ll still see BlackBerry branded smartphones but the phones will be designed and manufactured by its partners, like the DTEK50 that is a rehashed Alcatel Idol 4 phone.
BlackBerry’s software focus will allow them to improve their services on Android and iOS platforms.
Under this strategy, we are focusing on software development, including security and applications. The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital.
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