Fitness wearable manufacturers have been focusing on the hardware more than the software. However, with Goqii, a fitness startup based out of Mumbai, India, it’s the other way around. Yesterday, Goqii announced the second iteration of their fitness band and a suite of health-related services that aims to make the raw fitness data collected from the band useful.
Goqii provides personalised coaching service that based on your lifestyle and data, recommends and suggests health and nutrition advice. Although this has been the selling point for Goqii with the first-generation band as well, the ecosystem now enhances it further by offering medical consultation from doctors and syncing of diagnostic reports from Thyrocare. The Goqii app also supports Karma that allows to convert user’s daily steps into karma points that can be donated for social causes.
If we speak about the new band, it now integrates the USB charger and comes with NFC for contactless payments. Axis Bank is the exclusive partner for contactless payments that will allow users to pay directly through the fitness band to up to Rs. 10,000 everyday (five transactions a day not exceeding Rs. 2,000 each). The band also displays smart notifications from the connected device and boasts a 14-day battery life.
The Goqii personalised coaching service pricing starts from Rs. 1,999 for 3 months and goes up to Rs. 3,999 for a full year.
Leave a Reply