Huawei Consumer Business group announced that they are entering into a strategic partnership with Micromax Informatics Ltd with an objective to expand its customer portfolio and presence in the offline market in India. The two companies will devise strategies that will help the brand gain a stronger foothold in the Indian consumer electronics market.
Currently, Huawei sells primarily through retail partners to reach out to existing and potential customers across the entirety of the country. Under the phased expansion plan, there is a planned presence to be in cities starting from Delhi, Mumbai, Pune, Chennai, Kochi, Bangalore, Hyderabad, Ahmedabad, Dehradun, Kolkata and Jaipur. Huawei currently has an R&D centre in Bengaluru which is driven by local talent who have significant contributions towards technological innovation.
R&D plays an important role in Huawei’s product offerings with the company investing around 10% of their revenue towards it. Their last year spending was over $15 billion and ranked 5th globally in the 2018 EU Industrial R&D investment scoreboard.
Announcing the partnership Mr. Tornado Pan, Country Head (Huawei Brand) Consumer Business Group, Huawei India said “Since our very entry into the Indian market, the brand has been witnessing overwhelming response from all section of consumers. With an aim to be present where our consumers are, we plan to focus on a robust offline distribution network catering to the needs of consumers in urban as well as the rural regions of the country and to make them experience the innovative technology that has won the hearts of customers’ world over.”
Commenting on the partnership, Mr. Sunil Joon, Head – Strategy, Micromax Informatics Ltd. said “Over the past decade, Micromax has pioneered the democratization of technology in India – by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. We are pleased to partner with Huawei telecommunications, with this long-term partnership we aim to reinforce our commitment towards consumers in India. Huawei has been consistently coming up with compelling technology focused for the Indian market in the premium device category, together, we aim to move a step closer in solving consumer needs with innovative offerings. Additionally, we are looking at boosting our services and strengthening our association with our existing and potential customers. The two brands will be seamlessly complementing each other as Huawei has its prowess in the premium smartphones segment and Micromax is popular in mass segment of smartphones.”
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