Music streaming app Saavn has decided to go in for a major restructuring. It has decided to look beyond just music, to try and become a complete entertainment network. Saavn hopes to become a Netflix of sorts in the audio space.
To kick off this initiative, Saavn has 10 original exclusive content programs in very diverse niches, including a podcast called Cyrus Says (Cyrus Broacha invites guests to his studios and talks to them on current issues and their area of specialisation), storytelling with Neelesh Misra titled, Qisson Ka Kona, on mythology and regular short stories, a long-form investigative docudrama titled, The Aurushi Files presented by a journalist and so on. Through Saavn originals, the platform eventually plans to use the insights and analytics thus gained to produce video content for it’s 18-million and growing, active listener base.
Saavn plans to initially drive this original programming through an ad-supported model, but eventually move to a fermium model with some content being free and the balance behind a paywall.
During the launch event, the company also announced ar tie-up with Neucleya (popular Indie EDM artist), as their first AIR (artist-in-residence) artist. It hopes to add many more to the AIR list going forward.
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