Saregama’s Carvaan range consists of audio products that allows users to enjoy retro Bollywood songs without having to search for them across various sources.
However, the new line of product is a little different. Pitched as an “extension” of the Carvaan brand, the GX01 is the first Carvaan branded earphones.
Priced at Rs. 1,599, the 3.5mm earphones feature 14.2mm drivers to deliver Carvaan’s signature sound an enhanced bass. The earphones also feature angled buds for a better fit, in-line mic for calls and audio control.
We are thrilled to enter into a completely new retail category, which cuts across all generations and age groups. This will be a great brand extension, allowing the brand Carvaan to become relevant to younger age groups also. The product will be retailed from Carvaan’s existing 32k strong retail network.
Vikram Mehra, Managing Director, Saregama India
Carvaan GX01 is now available on the Saregama website and in retail stores.
Leave a Reply